The 'PUB' films

The PUB was one of the best known department stores in Sweden. Even actors, directors, producers, writers and other film worker, visited the building in Norrmalm. While working at the PUB, Greta made three little advertising/promotional films and even starred in two feature films as an extra.
 

Herrskapet Stockholm ute på inkop

After her first modelling triumph, Greta met Captain Ragnar (Lasse) Ring. He was a writer/actor who was now directing short films and commercials. Those products were also shown in local movie houses as 'Advertising films'. A short film was planned for the 40th Anniversary of the PUB. Lasse Ring would produce and direct. Many who worked for the PUB hoped to get assigned for “bit” parts. The production was titled Herrskapet Stockholm ute på inkop. Later known as Mr. and Mrs. Stockholm Go Shopping.

  
Från topp till tå or How Not to Dress

The director offered Greta 10 kronor a day for a small part in the production. In her first “role” she and other models had to wear an outrageous outfits. This section is known as Från topp till tå or How Not to Dress.

The film was first screened in Stockholm theaters on December 12, 1920. This advertisement told the story of a family whose home had been burned. Now they were helped by the staff of Bergström's. Greta was assigned the role of the eldest daughter. She comes to PUB with her family to replace their lost wardrobe. They are re-dressed Från topp till tå (From Head to Toe). This was one of the store's mottos. More Info   HERE!
 

En Lyckoriddare

In late December, Greta took a week off from work. She and Alva had been promised work as extras in a motion picture. The film was En Lyckoriddare (A Fortune Hunter). This historical drama premiered in March 1921. More Info   HERE!

Still from the film
 

Konsumtionsföreningen Stockholm med omnejd

Director Lasse Ring asked Greta to appear in another promotional film. Ring would direct again. This short film was for the Consumer's Cooperative Association of Stockholm.

  
Our daily Bread

The 27 minute short titled Konsumtionsföreningen Stockholm med omnejd. A small Promotional Film for Sweden's Baker Industry. It had Greta and a group of friends have tea on the rooftop terrace of the Strand Hôtel and later doing picnic in the park. Greta's part in the short film is known as Our daily Bread . More Info   HERE!
 

Karlekens Ögon

In early 1922, Greta and Alva worked again as extras in a film. The film was Karlekens Ögon (A Scarlet Angel). The movie drama premiered on October 1922. More Info   HERE!

Still from the film
 

Sverige och svenska industrier

At an unknown time in 1922, a third Advertising or Promotional Film with Greta was made. It was called Sverige och svenska industrier. In this short film, Greta points at the town of Malmö on a wall map . More Info   HERE!

 
Screencaps from the promo film