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The Hat-Model



Introduction

Bergström also arranged mail-order catalog sales. Paul U. Bergström was the owner of the department Store. One day, Hellberg was asked to suggest someone to model hats. Those were for the upcoming spring 1921 catalog.


Greta models hats

She quickly named Miss "Gustavsson". Hellberg said that she would be perfect for that. She said that Greta always looks clean, well-groomed with a good face. Greta accepted the new opportunity and said “Oh, how happy I am!”. Hellberg believed that this was the longest sentence she ever heard her say at one time.

    
The PUB's spring catalogue for 1921.

Greta was going to model for hats and soon she made photos. The Spring catalogue of 1921, showed Greta with several hats and poses.´You can find more photos of this session of this era  HERE!
 
 
  
The Shop-Girl
The Fashion-Model
  
 
  
Greta at the PUB - Introduction  

 

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